Mailing and Direct Mail Marketing Articles, Tips and Hints

10 Common Postcard Marketing Mistakes to Avoid
Postcards are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response. Avoid these ten common mistakes to be sure your postcard mailing is a success.

How to Find the Best Mailing List
You may have a great product and a great offer. But if you mail it to the wrong list you won’t get the kind of return you should. To boost your success with direct mail, find out how to choose the right list for your market and your offer.

Increase Your Direct Mail Response Using the Internet
Want a fast, inexpensive way to test your direct marketing ahead of time? Use these internet tools to find what works best, then apply what you’ve learned to your traditional direct marketing, direct mail, etc. Read more >>

12 Reasons to Market with Postcards
If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program.

Direct Mail That Gets Attention
Are you in fear that your direct mail piece won’t get your prospect’s attention? This articles shows you two mailers that grabbed one marketer’s attention… and kept it! Details >>

7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The following 7 tips will help you get the maximum response from postcards at the lowest cost.

Take Your Marketing to the Extreme
Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. Read more >>

Making a Hit with Your Marketing Campaign
Considered a vital link in a show’s promotional plan, direct marketing is vital only if it’s done right. It’s certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key golden rules to making your direct mailings work effectively.

Top 10 Reasons to Use Postcards
If you don’t have a lot of money to spend on advertising, much less on testing ads in expensive media, postcards may be your answer. Learn the top ten advantages of postcard marketing, plus the two keys to postcard marketing success. Details >>

Using Direct Mail to Build Business
Looking for new customers? Don’t forget about traditional mail. Here are tips to help small businesses profit from direct mail. Read more >>

10 Secrets for Effective Brochures
Planning to send out a brochure to drum up sales or announce a new product? You don’t want it to cost a fortune or, worse, to leave the wrong impression. To be sure your next brochure is a winner, learn these 10 secrets of successful brochures.

Direct Mail for Real Estate Agents
How do you develop the leads you need to succeed? Top-selling real estate and business professionals realize they need to touch as many people as possible without spending a fortune. Find out how direct mail can help you recruit prospects and close deals.

Fast and Easy Marketing with Postcards
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That’s probably because postcards deliver information the way people want to get it today… fast and with little or no effort. Read more >>

8 Reasons Why Direct Mail Is So Powerful
Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. Here are 8 reasons why direct mail is still the king of the marketing mediums.

Salesmanship, Repetition and Direct Mail
Any salesperson worth his commission check will tell you that landing new business takes a repeated and concerted effort. This is all the more true with salesmanship in print. Read more >>

High Response Marketing with Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don’t have to spend a lot of time or money on them, if you apply these four little-known postcard marketing secrets. Details >>

Tips For Printing Labels
Sometimes it’s the mundane things in business that drive you crazy. Things like trying to print out labels for a mailing without the labels getting stuck in your printer or the printing running off the labels. Here are several tips to help.

Creating Labels in Microsoft Word
Word makes it easy to set up labels. Here is an illustrated guide to creating labels in Word written by Word expert Allen L. Wyatt.

9 Ways to Cut the Cost of Mailings
If you do a lot of mailing, chances are you can reduce the cost of sending mail to customers and prospects without reducing the number of times you communicate with them. Here are 9 practical ways to reduce your mailing costs.

Reach vs. Frequency
Which marketing campaign do you think would get better results: the one that contacts 100 customers one time, or the one that contacts 25 customers four times? Your expenses are nearly identical for both campaigns, but the results aren’t. Read more >>

Discover Hidden Profits In Your House Mailing List
Are you leaving money on the table? You are if you aren’t using this simple technique to build your profits.

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