Mail and shipping strategies for small businesses

3 Effective Ways to Open a Sales Letter
Without an effective opening your sales letter will be headed for the “round file” in a matter of seconds. But craft a good opening — one that captures your prospect’s attention and makes them want to read more — and you’ll have a fighting chance of success. Read more >>

6 Proven Postcard Marketing Tactics
Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new – and they may not be very exciting. But they really work, especially if you follow these 6 proven postcard marketing tactics.

Five Deadly Sales Letter Mistakes
Make sure you avoid these 5 deadly mistakes and you’ll greatly increase the odds that your direct mail marketing effort will get a positive response from your customers and prospects. Read more >>

10 Common Postcard Marketing Mistakes to Avoid
Postcards are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response. Avoid these ten common mistakes to be sure your postcard mailing is a success.

How to Find the Best Mailing List
You may have a great product and a great offer. But if you mail it to the wrong list you won’t get the kind of return you should. To boost your success with direct mail, find out how to choose the right mailing list for your market and your offer.

Increase Your Direct Mail Response Using the Internet
Want a fast, inexpensive way to test your direct marketing ahead of time? Use these internet tools to find what works best, then apply what you’ve learned to your traditional direct marketing, direct mail, etc. Read more >>

12 Reasons to Market with Postcards
If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program.

Direct Mail That Gets Attention
Are you in fear that your direct mail piece won’t get your prospect’s attention? This articles shows you two mailers that grabbed one marketer’s attention… and kept it! Details >>

7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The following 7 tips will help you get the maximum response from postcards at the lowest cost.

10 Secrets for Effective Brochures
Planning to send out a brochure to drum up sales or announce a new product? You don’t want it to cost a fortune or, worse, to leave the wrong impression. To be sure your next brochure is a winner, learn these 10 secrets of successful brochures.

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